LEE + ATONAL
LEE + ATONAL · SS 26

A luxury retail ecosystem where the ultimate status symbol isn't buying the bag — it's putting on the uniform to finish building it. Brand, retail, and product worked in the in-between.

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INNOVA Core-4
INNOVA CORE-4 · FW 25

An AI-powered diagnostic platform that gives independent auto shops dealership-level speed and accuracy — scan, diagnose, fix, in one continuous flow.

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Bloomroom
BLOOMROOM · SS 26

A classroom product system and e-com storefront built for teachers, not parents. The 5th-Grade Box and the Flip Board — tools that quiet the friction in a classroom.

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Skechers Lookbook
SKECHERS · LOOKBOOK

A footwear lookbook exploring a refreshed heritage sneaker line through CMF, styling, and brand presentation.

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About

I design objects that
behave like promises.

I'm Jake Lee — an industrial and CMF designer working between product, retail, and brand. My practice starts with the fold: a single sheet of paper, a clear brief, and the question, "What would make this one better?"

I've worked across luxury accessories, professional diagnostics, educational tools, and consumer goods. The common thread is the in-between — the moment when an object stops being a thing and starts being a promise.

Full resume
Jake Lee
Based
Torrance, CA
Focus
Industrial · CMF
Tools
Rhino · KeyShot · Adobe CC
Open to
Full-time · Contract

Contact

Let's make
something better.

Email jakelee@makebetterid.com Phone (310) 748-7708
Role Industrial / CMF Designer
Location Torrance, CA