About Jake Lee

Making product direction tangible.

I'm an industrial designer specializing in footwear CMF and AI-augmented product development. I bring research, visual storytelling, material direction, and hands-on prototyping together to give ideas a clear reason to exist.

At Skechers, I develop seasonal CMF direction for Women's Sport. Outside the studio, I design brand-led products and systems that make the details matter.

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Resume

Industrial Designer
Footwear CMF
AI-Augmented Product Development

Experience

Skechers Junior Associate CMF Designer

Manhattan Beach, CA Aug 2024 – Present

Develop CMF direction for Women's Sport, connecting seasonal stories with brand relevance, consumer needs, function, and the product calendar.
Translate line plans and briefs with Product Line Management and US/Asia development teams into technical CMF direction and sample-ready execution.
Research global trends, retail, and competition to shape color stories, material choices, product positioning, and presentation narratives.
Use AI-assisted workflows to accelerate CMF research and visual storytelling while maintaining brand fit and human-led design judgment.

Skechers Color and Material Intern

Manhattan Beach, CA May 2024 – Aug 2024

Supported Women's Court and Classics with CMF concepts, brand storytelling, technical development, and market-relevant footwear direction.
Partnered with Product Line Management and Product Development to turn line plans, briefs, and product needs into clear design support.
Researched trend, retail, and competitive landscapes while keeping product development on calendar.

LDA × Simplehuman Sponsored Studio Industrial Designer

Long Beach, CA Apr 2026 – May 2026 · 3 weeks

Developed a Simplehuman-aligned travel makeup case with LDA's Founder and Design Director under strict brand, function, and product-language guidelines.
Applied research, opportunity definition, form development, CAD, visualization, CMF direction, and physical study models to test use and organization.

INNOVA Sponsored Studio Industrial Designer

Long Beach, CA Oct 2025 – Nov 2025 · 7 weeks

Created a future-facing concept with INNOVA's design team, defining a new customer segment, revenue potential, and brand-relevant innovation.
Carried sponsor direction from research and ideation through prototyping, fabrication, rendering, product storytelling, and a final presentation to company leadership.

Skills

Research

Trend analysis, market research, design methodology, ergonomics, and user experience.

Visualization

Concept development, rapid visualization, sketching, CAD, prototyping, AI-assisted workflows, and brand-led product design.

Sampling

Tech-pack awareness, sample and prototype review, CMF development, and material innovation.

Teamwork

Communication, public speaking, leadership, time management, and concept presentation.

Tools

Design SolidWorks, Fusion 360, Inventor, KeyShot, Adobe Creative Cloud, Photoshop, Illustrator, Blender, Cura, and Prusa Slicer.

AI Codex, Claude Code, ChatGPT, Gemini, Claude, Vizcom, Flora, Ideogram, NanoBanana Pro, NanoBanana 2, Seedance, Veo, GPT Image, Ollama, Qwen, and Kimi.

Media After Effects, Lightroom, and DaVinci Resolve.

Education

B.S. Industrial Design Candidate
California State University, Long Beach

El Camino College
Honors Transfer Program, GPA 3.844, Dean's List

Certificate
Autodesk Inventor