A luxury retail ecosystem where the ultimate status symbol isn't buying the bag — it's putting on the uniform to finish building it. Brand, retail, and product worked in the in-between.
An AI-powered diagnostic platform that gives independent auto shops dealership-level speed and accuracy — scan, diagnose, fix, in one continuous flow.
A classroom product system and e-com storefront built for teachers, not parents. The 5th-Grade Box and the Flip Board — tools that quiet the friction in a classroom.
A footwear lookbook exploring a refreshed heritage sneaker line through CMF, styling, and brand presentation.
About
I see and shape the whole picture by bridging design, branding, marketing, and business to create work that resonates. All while continually questioning, refining, and pushing it to become better.
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